FootPrintKu

CONTEXT
CONTEXT

FootPrintKu is a SaaS start-up with a cloud-based platform that automates the labor intensive tasks involved in building schematic symbols, printed circuit board footprints, and 3D models. Through automation, the platform is able to convert PDF data sheets that hardware engineers receive from component companies into working software files. The engineers can then easily design and verify how their products would work with programs such as Cadence's Allegro and CAD software such as Solidworks. 

FootPrintKu is a SaaS start-up with a cloud-based platform that automates the labor intensive tasks involved in building schematic symbols, printed circuit board footprints, and 3D models. Through automation, the platform is able to convert PDF data sheets that hardware engineers receive from component companies into working software files. The engineers can then easily design and verify how their products would work with programs such as Cadence's Allegro and CAD software such as Solidworks. 

FootPrintKu is a SaaS start-up with a cloud-based platform that automates the labor intensive tasks involved in building schematic symbols, printed circuit board footprints, and 3D models. Through automation, the platform is able to convert PDF data sheets that hardware engineers receive from component companies into working software files. The engineers can then easily design and verify how their products would work with programs such as Cadence's Allegro and CAD software such as Solidworks. 

FootPrintKu is a SaaS start-up with a cloud-based platform that automates the labor intensive tasks involved in building schematic symbols, printed circuit board footprints, and 3D models.

Through automation, the platform is able to convert PDF data sheets that hardware engineers receive from component companies into working software files. The engineers can then easily design and verify how their products would work with programs such as Cadence's Allegro and CAD software such as Solidworks. 

MY ROLE
MY ROLE

Visual + UI Designer / Web Designer / Branding + Marketing

Visual + UI Designer / Web Designer / Branding + Marketing

Visual + UI Designer / Web Designer / Branding + Marketing

Visual + UI Designer / Web Designer / Branding + Marketing

UNDERSTANDING THE GOAL

For any design project, I had to first understand what the project was trying to achieve. At FootPrintKu, the goal was to launch the company's flagship platform and to successfully market the company's brand and message to the hardware electronics industry.

For any design project, I had to first understand what the project was trying to achieve. At FootPrintKu, the goal was to launch the company's flagship platform and to successfully market the company's brand and message to the hardware electronics industry.

For any design project, I had to first understand what the project was trying to achieve. At FootPrintKu, the goal was to launch the company's flagship platform and to successfully market the company's brand and message to the hardware electronics industry.

For any design project, I had to first understand what the project was trying to achieve. At FootPrintKu, the goal was to launch the company's flagship platform and to successfully market the company's brand and message to the hardware electronics industry.

For any design project, I had to first understand what the project was trying to achieve. At FootPrintKu, the goal was to launch the company's flagship platform and to successfully market the company's brand and message to the hardware electronics industry..

CHALLENGE

The challenge for this project was to emphasize a clear message—that the engineers whose livelihoods were tied to these repetitive manual tasks wouldn’t lose their jobs from an automated platform. Rather, the platform will free up time for the engineers to focus on work that actually matters. In addition, FootPrintKu had to position the product in a way as to not alienate other partner software companies in the hardware design production pipeline.

The challenge for this project was to emphasize a clear message—that the engineers whose livelihoods were tied to these repetitive manual tasks wouldn’t lose their jobs from an automated platform. Rather, the platform will free up time for the engineers to focus on work that actually matters. In addition, FootPrintKu had to position the product in a way as to not alienate other partner software companies in the hardware design production pipeline.

The challenge for this project was to emphasize a clear message—that the engineers whose livelihoods were tied to these repetitive manual tasks wouldn’t lose their jobs from an automated platform. Rather, the platform will free up time for the engineers to focus on work that actually matters. In addition, FootPrintKu had to position the product in a way as to not alienate other partner software companies in the hardware design production pipeline.

The challenge for this project was to emphasize a clear message—that the engineers whose livelihoods were tied to these repetitive manual tasks wouldn’t lose their jobs from an automated platform.

Rather, the platform will free up time for the engineers to focus on work that actually matters. In addition, FootPrintKu had to position the product in a way as to not alienate other partner software companies in the hardware design production pipeline.

WHAT I DID (1/2)
WHAT I DID

At FootPrintKu, my job was to re-design the existing platform's UI and to present a consistent visual brand and language that catered to the North American market ahead of the product launch. I worked closely with the Co-Founder and the marketing team to create a visual language that was consistent with the company's message and values. I worked primarily on redesigning the logo, product platform, and the company website. 

At FootPrintKu, my job was to re-design the existing platform's UI and to present a consistent visual brand and language that catered to the North American market ahead of the product launch. I worked closely with the Co-Founder and the marketing team to create a visual language that was consistent with the company's message and values. I worked primarily on redesigning the logo, product platform, and the company website. 

At FootPrintKu, my job was to re-design the existing platform's UI and to present a consistent visual brand and language that catered to the North American market ahead of the product launch. I worked closely with the Co-Founder and the marketing team to create a visual language that was consistent with the company's message and values. I worked primarily on redesigning the logo, product platform, and the company website. 

At FootPrintKu, my job was to re-design the existing platform's UI and to present a consistent visual brand and language that catered to the North American market ahead of the product launch. I worked closely with the Co-Founder and the marketing team to create a visual language that was consistent with the company's message and values. I worked primarily on redesigning the logo, product platform, and the company website. 

At FootPrintKu, my job was re-designing the existing platform's UI and to present a consistent visual brand and language that catered to the North American market in ahead of the product launch.

I worked closely with the co-founder and a marketing administrator to create a visual language that was consistent with our company's message and values. I worked on primarily on redesigning the logo, product platform, and the company website. 

LOGOS (Primary + Alternate)
fpk-logos
PLATFORM (STUDIO PRODUCT)
FPK STUDIO

Built for engineers, users can easily upload electronic parts requests to the FPK Studio and the system will complete the work and QA the parts with automation software. Accurate footprints, symbols and 3-D models will be ready by the next day, not weeks. And the platform delivers real time status tracking for all requests.

Built for engineers, users can easily upload electronic parts requests to the FPK Studio and the system will complete the work and QA the parts with automation software. Accurate footprints, symbols and 3-D models will be ready by the next day, not weeks. And the platform delivers real time status tracking for all requests.

PLATFORM (VAULT)
FPK VAULT

Designed to meet the needs of librarians, FPK Vault service allows users to securely store, preview, edit and search their design library from anywhere using advanced search parameters. All files are kept in the cloud, and file changes and updates are kept current and accurate through version control. No additional tools or licenses are required.

Designed to meet the needs of librarians, FPK Vault service allows users to securely store, preview, edit and search their design library from anywhere using advanced search parameters. All files are kept in the cloud, and file changes and updates are kept current and accurate through version control. No additional tools or licenses are required.

BRAND STYLEGUIDE
WEBSITE
website2
WHAT I DID (2/2)
WHAT I DID

Besides UI design, I played a key role in marketing and customer research for FootPrintKu’s product. I helped interview different marketing vendors and collaborated with The Stephenz Group to identify market potential and business development opportunities. I also worked closely with the creative team at Digital Brew to create an animated video and mascot that explained FootPrintKu’s platform.  Some branding I did for the company include tradeshow banners, flyers, business cards, and promotional materials.

Besides UI design, I played a key role in marketing and customer research for FootPrintKu’s product. I helped interview different marketing vendors and collaborated with The Stephenz Group to identify market potential and business development opportunities. I also worked closely with the creative team at Digital Brew to create an animated video and mascot that explained FootPrintKu’s platform.  Some branding I did for the company include tradeshow banners, flyers, business cards, and promotional materials.

Besides UI design, I played a key role in marketing and customer research for FootPrintKu’s product. I helped interview different marketing vendors and collaborated with The Stephenz Group to identify market potential and business development opportunities.

I also worked closely with the creative team at Digital Brew to create an animated video and mascot that explained FootPrintKu’s platform.  Some branding I did for the company include tradeshow banners, flyers, business cards, and promotional materials.

PROMO MATERIALS (POP-SOCKETS)
popsocket-blue
popsocket-white
booth1
booth2
MASCOT (KU)
Footprintku_robot_CharacterSheet
 © 2018 Andrew Lee Design

 © 2018 Andrew Lee Design

 © 2018 Andrew Lee Design 

 © 2018 Andrew Lee Design

© 2018 Andrew Lee Design.