PalPilot

CONTEXT

PalPilot is a hardware design company and the parent company of FootPrintKu. The company provides turnkey services for developing, manufacturing, and selling hardware including printed circuit boards, interconnect products, and magnetic components.

PalPilot is a hardware design company and the parent company of FootPrintKu. The company provides turnkey services for developing, manufacturing, and selling hardware including printed circuit boards, interconnect products, and magnetic components.

MY ROLE
MY ROLE

Design Strategist: Web Design / Marketing Design

Web Design / Marketing Design

Web Design / Marketing Design

Web Design / Marketing Design

Web Design / Marketing Design

UNDERSTANDING THE GOAL

As PalPilot’s first design strategist, my goal was to introduce design solutions and tools to a hardware company that did not have an existing design culture. I worked closely with the VP and their marketing administrator to communicate my design views, and to ensure my designs reflected the company’s values. I helped Palpilot to completely revamp their image as a company by updating their flyers, banners, presentations, email templates, social media content, and websites to reflect a more modern aesthetic.

As PalPilot’s first design strategist, my goal was to introduce design solutions and tools to a hardware company that did not have an existing design culture. I worked closely with the VP and their marketing administrator to communicate my design views, and to ensure my designs reflected the company’s values. I helped Palpilot to completely revamp their image as a company by updating their flyers, banners, presentations, email templates, social media content, and websites to reflect a more modern aesthetic.

As PalPilot’s first design strategist, my goal was to introduce design solutions and tools to a hardware company that did not have an existing design culture. I worked closely with the VP and their marketing administrator to communicate my design views, and to ensure my designs reflected the company’s values. I helped Palpilot to completely revamp their image as a company by updating their flyers, banners, presentations, email templates, social media content, and websites to reflect a more modern aesthetic.

As PalPilot’s first design strategist, my goal was to introduce design solutions and tools to a hardware company that did not have an existing design culture. I worked closely with the VP and their marketing administrator to communicate my design views, and to ensure my designs reflected the company’s values. I helped Palpilot to completely revamp their image as a company by updating their flyers, banners, presentations, email templates, social media content, and websites to reflect a more modern aesthetic.

As PalPilot’s first design strategist, my goal was to introduce design solutions and tools to a hardware company that did not have an existing design culture. I worked closely with the VP and their marketing administrator to communicate my design views, and to ensure my designs reflected the company’s values.

I helped Palpilot to completely revamp their image as a company by updating their flyers, banners, presentations, email templates, social media content, and websites to reflect a more modern aesthetic.

FLYER TEMPLATE
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BROCHURE TEMPLATE
CHALLENGE

Hardware companies are not known for design, and my challenge was to help the company understand and begin the process of implementing design methodologies across different teams.  Given that the company didn’t have any existing brand guidelines in place, another challenges was to ensure that all the materials I created reflected the company’s brand and image.  Throughout this process, I had to proactively communicate my design views to management and ensure that they were comfortable with my design proposals and choices.

Hardware companies are not known for design, and my challenge was to help the company understand and begin the process of implementing design methodologies across different teams.  Given that the company didn’t have any existing brand guidelines in place, another challenges was to ensure that all the materials I created reflected the company’s brand and image. 

Throughout this process, I had to proactively communicate my design views to management and ensure that they were comfortable with my design proposals and choices.

WEBSITE
website
INSIGHTS

I was asked to design two websites for PalPilot's product divisions - PalTorc and PalCells. PalTorc is an IoT smart torque that collects data from exercise machines and bicycles with the goal to expand into homes and robotics. PalCells is a product that helps monitor battery life on anything with voltage, such as chargers and acid batteries.  I was tasked only with the design and visuals for the website and asked to leave the content to the employees on the respective teams.  I wanted to ensure the employees working on the website content could easily upload and edit the content when they needed, and ultimately decided to use WordPress given its user-friendly layout and easy to set up page templates.

Visit PalTorc         Visit PalCells

I was asked to design two websites for PalPilot's product divisions - PalTorc and PalCells. PalTorc is an IoT smart torque that collects data from exercise machines and bicycles with the goal to expand into homes and robotics. PalCells is a product that helps monitor battery life on anything with voltage, such as chargers and acid batteries.  I was tasked only with the design and visuals for the website and asked to leave the content to the employees on the respective teams.  I wanted to ensure the employees working on the website content could easily upload and edit the content when they needed, and ultimately decided to use WordPress given its user-friendly layout and easy to set up page templates.

Visit PalTorc         Visit PalCells

I was asked to design two websites for PalPilot's product divisions - PalTorc and PalCells. PalTorc is an IoT smart torque that collects data from exercise machines and bicycles with the goal to expand into homes and robotics. PalCells is a product that helps monitor battery life on anything with voltage, such as chargers and acid batteries. 

I was tasked only with the design and visuals for the website and asked to leave the content to the employees on the respective teams.  I wanted to ensure the employees working on the website content could easily upload and edit the content when they needed, and ultimately decided to use WordPress given its user-friendly layout and easy to set up page templates.

Visit PalTorc         Visit PalCells

I was asked to design two websites for PalPilot's product divisions - PalTorc and PalCells. PalTorc is an IoT smart torque that collects data from exercise machines and bicycles with the goal to expand into homes and robotics. PalCells is a product that helps monitor battery life on anything with voltage, such as chargers and acid batteries. 

I was tasked only with the design and visuals for the website and asked to leave the content to the employees on the respective teams.  I wanted to ensure the employees working on the website content could easily upload and edit the content when they needed, and ultimately decided to use WordPress given its user-friendly layout and easy to set up page templates.

Visit PalTorc         Visit PalCells

I was asked to design two websites for PalPilot's product divisions - PalTorc and PalCells. PalTorc is an IoT smart torque that collects data from exercise machines and bicycles with the goal to expand into homes and robotics. PalCells is a product that helps monitor battery life on anything with voltage, such as chargers and acid batteries. 

I was tasked only with the design and visuals for the website and asked to leave the content to the employees on the respective teams.  I wanted to ensure the employees working on the website content could easily upload and edit the content when they needed, and ultimately decided to use WordPress given its user-friendly layout and easy to set up page templates.

Visit PalTorc         Visit PalCells

HTML EMAIL TEMPLATE
Salted | A Responsive Email Template
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PRODUCTS OUT THIS MONTH
Short Description Here
HDMI
HDMI Cable
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USB-C
USB Type-C
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Touch Flex
Touch Pad Flex
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Phone: (408) 855-8866
Contact: contact@palpilot.com
500 Yosemite Drive, Milplitas, CA, 95035

 © 2018 Andrew Lee Design

 © 2018 Andrew Lee Design

 © 2018 Andrew Lee Design 

 © 2018 Andrew Lee Design

© 2018 Andrew Lee Design.