SpreeWithMe

CONTEXT

SpreeWithMe is an e-commerce company that allows users to access retail discounts through group purchasing via an iOS mobile app. The vision of the company is to bring the social experience of shopping to the digital world and help shoppers discover the benefits of their group purchasing power.

SpreeWithMe is an e-commerce company that allows users to access retail discounts through group purchasing via an iOS mobile app. The vision of the company is to bring the social experience of shopping to the digital world and help shoppers discover the benefits of their group purchasing power.

MY ROLE
MY ROLE
MY ROLE

iOS UX/UI Designer / Visual Designer 

iOS UX/UI Designer / Visual Designer 

iOS UX/UI Designer / Visual Designer 

iOS UX/UI Designer / Visual Designer 

iOS UX/UI Designer / Visual Designer 

UNDERSTANDING THE GOAL

At SpreeWithMe, the goal was to transform online shopping into a social experience that would be as fun as shopping at the mall with your friends. The mobile app allowed users to connect with their friends online and get greater discounts by shopping together.

At SpreeWithMe, the goal was to transform individual online shopping into a social activity that would replicate the experience of shopping with friends at the mall. The mobile app would help users meet their friends online to share fashion advice and access greater discounts through grouping their purchases together.

INTERACTION PROTOTYPE (STORES / PICKS / BROWSE)

WHAT I DID

I was a co-founder of the company and worked closely with my team on the initial ideation phase, conducting user testing and interviews, and gathering constant feedback from potential customers.  As the only designer on the team, I was in charge of the entire mobile UX/UI design which included creating wireframes, Invision click prototypes, typography, visual assets and design, the website, and marketing materials. Within a year, our company successfully launched a beta version of the app for further UX research and testing.

I was a co-founder of the company and worked closely with my team on the initial ideation phase, conducting user testing and interviews, and gathering constant feedback from potential customers. 

As the only designer on the team, I was in charge of the entire mobile UX/UI design which included creating wireframes, Invision click prototypes, typography, visual assets and design, the website, and marketing materials. Within a year, our company successfully launched a beta version of the app for further UX research and testing.

CHALLENGE

SpreeWithMe was my first venture into iOS-focused apps and my challenge was to learn mobile design and then create designs which would catered to our target audience (females in their 20s to 40s). Given that group shopping was a relatively new concept in North America, I had to come up with an easy and intuitive way for users to learn group shopping and to make the app visually appealing in the process.  I had to constantly iterate and learn to effectively communicate my design ideas with my co-founders, none of whom had a background in design. This experience taught me how to implement the lean startup methodology from the ground up, and also how insanely difficult it is to create a successful company.

SpreeWithMe was my first venture into iOS-focused apps and my challenge was to learn mobile design and then create designs which would catered to our target audience (females in their 20s to 40s). Given that group shopping was a relatively new concept in North America, I had to come up with an easy and intuitive way for users to learn group shopping and to make the app visually appealing in the process. 

I had to constantly iterate and learn to effectively communicate my design ideas with my co-founders, none of whom had a background in design. This experience taught me how to implement the lean startup methodology from the ground up, and also how insanely difficult it is to create a successful company.

SpreeWithMe was my first venture into iOS-focused apps and my challenge was to learn mobile design and then create designs which would catered to our target audience (females in their 20s to 40s). Given that group shopping was a relatively new concept in North America, I had to come up with an easy and intuitive way for users to learn group shopping and to make the app visually appealing in the process. 

I had to constantly iterate and learn to effectively communicate my design ideas with my co-founders, none of whom had a background in design. This experience taught me how to implement the lean startup methodology from the ground up, and also how insanely difficult it is to create a successful company.

PICK / GOSSIP
WHAT I DID
pick / gossip
IDEATION

The main functions of the app are “Browse” and “Pick”. Browse is an infinite scroll where a user can browse the items they like from different stores. Pick is when a user selects an item they like, but which they are not necessarily committed to purchasing at the moment. The more items a user picks, the better the app will be able to match the user to other shoppers as part of a "Group Spree" for greater discounts and savings.

"Check It" is a section used for opinions and reviews. We created a list of pre-determined questions, which users can ask their friends as a way to get another opinion before they commited to a purchase. The goal was to allow our users to get specific feedback from friends and family, rather than just reading the traditional star rating in most review sections.

The main functions of the app are “Browse” and “Pick”. Browse is an infinite scroll where a user can browse the items they like from different stores. Pick is when a user selects an item they like, but which they are not necessarily committed to purchasing at the moment. The more items a user picks, the better the app will be able to match the user to other shoppers as part of a "Group Spree" for greater discounts and savings.

"Check It" is a section used for opinions and reviews. We created a list of pre-determined questions, which users can ask their friends as a way to get another opinion before they commited to a purchase. The goal was to allow our users to get specific feedback from friends and family, rather than just reading the traditional star rating in most review sections.

EARLY MOCKUP ITERATIONS
spreemocks
spreemocks3 (1)
VISUAL ASSETS
spreeassets
 © 2018 Andrew Lee Design

 © 2018 Andrew Lee Design

 © 2018 Andrew Lee Design 

 © 2018 Andrew Lee Design

© 2018 Andrew Lee Design.